JR News

{香港JR設計}大数据浪潮下的航空业变革 Aviation Industrial Revolution in the Massive Trend of Digit

    

    多年来,数字技术给机场带来了巨大变化:更高效的旅客处理流程、实时航班信息、更便捷的登机与安检流程。

For many years, digital technology has brought great changes to airports: more efficient passenger handling processes, real time airline information, more convenient boarding and security check processes.



    起初,数字化变革带来的改变显而易见:电子护照能缩短旅客通关所花的时间,例如在美国持有 TSA Pre® 和全球通关(Global Entry)的旅客在往返伦敦和亚特兰大时,不需要通过传统繁琐的流程。当然,这属于个别国家和地区的特例,而大多数人在机场经历的数字体验竟然是玩手机网游!
到底是什么阻挡了航空业迈向大数据时代的脚步?

Most people experience digital technology through mobile games! What are the barriers banning aviation industry from the giant digital era? 



    机场数字化在理论上是简单可行的,但现实中,机场与航空业由错综复杂的利益攸关方与利益交织组成。航空公司与机场业主的商业议程更是大相径庭;立法者与安保专家对待 “ 改革 ” 事项的观点不尽相同。

In theory, the airport can be digitized, but in reality, the agendas of airlines and airport proprietors are very different.



    所有的过程和系统都产生数据,但这些数据彼此间互相独立,无法共享,更不能服务于旅客。航空旅行归根结底是一项复杂的国际性业务,不同的航空公司、机场及边检服务水平与技术应用等,都隐藏着巨大的不确定性。

Data can be produced in all processes and systems, but it is separated and can’t be shared or used to serve customers. 



    另外还要谨慎考虑各种国际性法规机构。系统性的变革首先需要达成一致性,但由谁牵头?国际民用航空组织(ICAO)等全球组织和国际机场理事会(ACI)和国际航空运输协会(IATA)等行业组织,可起到推进和辅助的作用,但彻底的变革依然是困难重重。
面对这样的现状,航空业应如何前进?

In addition, various international laws and regulations should be considered. The systematic revolutions should be agreed by all the Parties involved, but who will be the first?



    香港JR設計认为可在安检和边检标准一样的地区营造无缝旅行,其中的主要参与方——航空公司、立法者、机场——也都支持数据共享。一旦新范例得以实施,定能在市场上形成更广泛的影响。

HK JR Design think the seamless travel can be established in the places like security check and border check points, and the main Parties involved are-- airlines, legislators and airports. The new example must will influence the market widely.



    航空公司和机场还可以在主要的城市对航网络发起无缝旅行倡议。在其中一个航站点与安检、海关与边检部门沟通协调,让其支持预清关倡议,便可重新定义旅客旅行。

Airlines and airports can propose the seamless travel with aviation internet in main cities.



    “ 诚信旅客 ” 计划,诸如美国的全球通关(Global Entry)、APEC(亚太经济合作组织)商务旅行卡、墨西哥的 “ 可靠旅客 ” 或阿鲁巴的 “ Happy Flow ” 等都应扩大推广。虽然这些项目仅占当前市场的小份额,其展示出巨大的可能性,亦让旅客免去传统排队等候之苦。

“Trusted Passengers” Plans should be spread. Although the market proportion of the plans is not big, the huge possibility can be shown, which can also eliminate the bitterness of customers when they wait in line.



    我们需要设立由机场当局、航空公司、行业协会和立法部门组成的工作组,通过识别常规安检口、绘制数据流程图并采用数字技术建立必要的清关流程,来勾勒未来旅客无缝旅行流程。这将成为首个真正无缝航空旅行的定义。

The group composed of the airport authority, the airline, the industry association and the legislation department should be set, for sketching the future seamless travel processes for customers, through recognizing regular security check points, drawing data processes and adopting digital technology.



    “ 数字革命 ” 的浪潮一波接一波,应对的关键是灵活,通过发行 “ 测试 ” 版软件,找出和克服不确定因素,逐步以渐进方式向目标迈进。如果无缝旅行在一个地方得以实现,那么在其它地方也能成功。
航空业改革就是现在!

To find out and surmount uncertain factors through issuing the “test” software, so as to march to the aim in a gradual way.

    Aviation industrial revolution goes now!


返回